Friday, January 12, 2018

What It Takes To Be A Sought-after Freelance Art Director Los Angeles

By Peter Lee


Many designers and other related professionals dream of becoming a freelance art director. The career seems to be coveted and difficult to achieve. However, it is not unachievable should you want to venture into this field. However, to make it as freelance art director, you have put the necessary effort. Below are some of the practical tips that you need to become most sought-after freelance art director Los Angeles.

One of the secrets that are rather personal, but most art director have experienced is that there are moments in your career that you will be given a project that you are not sure how to handle yet but you managed to deliver something fascinating. This is the time you will know that this is a profession that no one can limit your creativity. This means that you have to know how to learn new skills tricks fast and apply them to your work. This way, you will be able to get into and grow in the profession faster.

Another trick you can adapt as you progress on your journey towards becoming a freelance art director is to try to complicate things for yourself. For example, you can try to limit the palette or fonts you are using in order to see what you can come up with. You are doing this in order to stretch your creativity. Who knows, you might come up with something unique to surprise yourself. But you should not try to be too serious with yourself. After all, art directors and other creative professionals live fascinating lives.

Another strategy you can use to fast-track the process is to know your content forward and backward. You will find out that the more you are familiar with the kind of content before you, the easier it becomes for you to make smart decisions. It is better to research the subject of your projects and read re-read drafts if necessary before you commission art to be developed to story.

One of the things that will motivate you to deliver the best is working with an interesting client. It can be difficult identify those clients as you start out but when you do, they will inspire you to be a better art director. When you are able to comfortably stretch your creativity, you will move faster to become a skillful art director.

In some cases, you might need to try to handle some projects for free as if you were doing paid work. It can be real or dummy work. This will give you a feeling of how to manage a good project while also letting you build skills that will land you high paying jobs.

One of the things you should stay away from is stealing other people's ideas. It is okay to borrow or learn from successful creative work from other art directors, but do not copy them. It is not only a creativity killer but it is also unethical. It wouldn't make sense to call yourself a creative person yet what you do not reflect that.

After everything is done, it is best to just chill out. I know sometimes, art directors can be excited and carried away by cool stuff they are doing. It is good to believe in what you do, but remember that you are not a lifesaver. So, after art directing that unique magazine or doing a thing that no one has tried before, just chill out.




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