Sunday, October 30, 2016

Trailer Wraps & The Biggest Do's And Don'ts Of Implementing Color

By Robin Setser


Trailer wraps require a number of components in order to be effective. One of the most vital is color, which pops and grabs your attention right away. However, before you simply splash any colors that you'd like onto said wraps, you have to know how to implement them with care. Here are some of the biggest do's and don'ts to follow when it comes to this very component. By the end, your marketing prowess will become sharper.

DO keep simplicity at the forefront. Color has to be carefully implemented into trailer wraps, and one of the ways to do this is through simplicity. Companies such as JMR Graphics will be able to agree, seeing as how work can become sloppy if random hues are brought together. While it might go without saying, you don't have to be outlandish with color implementation. If anything, keeping things simple is often for the best.

DON'T overlook white space. Another thing to know about colors is that they shouldn't be too prominent. After all, trailer wraps are meant to showcase specific messages, which is where white space can prove to be useful. Not only will this help to break up colors well, but it'll help to keep visuals looking spacious. White space is integral for a number of marketing endeavors, whether they're administered by Long Island SEO companies or more digital means.

DO make use of complementary colors. No matter how much or how little you know about art, some colors are understandably going to mesh better than others. This is where a focus on complementary hues should come into effect. When colors work well together, they tend to pop more, which is true when it comes to the aforementioned trailer wraps as well. In order to make the absolute most out of your wraps, choose colors that will work well with one another.

DON'T forget to test out different colors. Finally, when it comes to colors in marketing, testing out different combinations is essential. You might have found a combination that works well, which is great, but this doesn't mean that your efforts should stop here. The more that you play around with various hues, the more that great possibilities will rise to the surface. Needless to say, a bit of experimentation goes a long way in marketing.




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