Saturday, July 30, 2016

4 Linkedin Automation Ideas To Boost Your Sales

By Kevin Hardy


In this article we will show you several LinkedIn automation techniques you can use to connect with more prospects, get more discovery calls and close more business.

In this article we'll show you several ways LinkedIn automation can be used to grow your business faster.

Use LinkedIn Automation Tools that Support Group Sharing: Participating in LinkedIn Groups helps you grow your followers and network, but what about sharing content to Groups? You can do this manually or you can use a social sharing tool like Oktopost, Hootsuite or SocialMotus. These let you queue up content to share with LinkedIn Groups.

Tie All Your LinkedIn Automation Apps Together: There are many tools out there designed for specific purposes, but tying them together in to a cohesive process will really make them sing. One of these tools is If This Then That (IFTTT). It lets you connect your apps and automate them to work together to help grow your business on LinkedIn. IFTTT helps "automate your automators" to maximize the value of your investment in LinkedIn.

Publishing solid content has been increasing in importance on LinkedIn for the last couple years. You have essentially two options for automating LinkedIn content sharing: 1) you can write original Posts and share those, and 2) you can share links to blog posts to your Updates stream and LinkedIn Groups. Sharing content regularly will boost your profile views, relevant connection requests and your authority in your market niche. But sharing to multiple LinkedIn Groups is tedious, and most automated sharing tools generate odd-looking posts with random images due to the way LinkedIn handles external content submissions. The solution is write good content, post it to your website (where it gets you SEO) and use LinkedIn's Share Button to post it to LinkedIn. Just click the share button and select a Group to send the post. Repeat at will for multiple Groups.

Use FiveHundredPlus to Stay Engaged with LinkedIn Automation: When you build a large sales prospect database, it's easy to lose track of all your contacts. FiveHundredPlus helps you you stay connected with valuable contacts directly through your LinkedIn profile.

Automate Your InMails. Sending a lot of outbound messages on LinkedIn can be a challenge time-wise. If you have a Recruiter account you can take advantage of the "save as template" feature. This lets you write standard outbound InMail templates which can be quickly tweaked and sent to lots of sales prospects one-by-one. This will make your process at least 60% faster -- a huge time saver. You could also use a browser-based macro tool to record keystrokes you make then populate and sending InMails.

As you can see, using LinkedIn automation to generate more sales is just a matter of finding the right tools that match your unique selling style.




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