Saturday, February 10, 2018

Tips In Doing A Newsletter Proofreading And Its Importance

By Carol Gray


There are many ways for businesses to market themselves and gain more customers to make their venture successful. This includes posting advertisements in various forms like television, radio and newspaper ads as well as on billboards. They could even post them on websites aside from their own to invite people surfing online to their website and try their products or services.

Another method of advertising is through newsletters being sent to people through traditional mails and by emails. But before these are sent, make sure you have done a newsletter proofreading in ensuring these have no errors in writing. This includes the mistakes in grammar, spelling or other linguistic rules in preventing to give a bad impression about your company.

Doing this is vital as it gives your recipients the impression of your seriousness with the composition of the message if it was properly taken cared of. This helps them understand better the message and avoid being misunderstood or them getting confused with the newsletter they read. This provides the company among your potential and current customers good professional image.

Meanwhile, making mistakes with the composition of your newsletters reflects very poorly with your company and might give you an unprofessional image. This is because it shows you do not take the time and care in making sure everything is correct before mailing it to them. And this can cause confusion even due to misunderstanding the message you want to convey.

These errors will have negative impact on your reputation possibly and fixing it after would be very costly. This includes placing an incorrect price of your products and services which makes the customers expect falsely or incorrectly. Or an information regarding the products which is not wholly true can put you in bad position instead that makes explaining the mistake more difficult.

There are various things you might do when proofreading your message such as reading it silently then loudly next. This informs you with the way the words and sentences sound to help with determining grammatical errors so it will be changed quickly. If they are read multiple times, you would probably notice spelling mistakes which at first are not that obvious.

You could use spell and grammar checker applications which are available and can be used online for free. But never depend on this because it does not detect all errors and sometimes those they detected are not actually incorrect. Using them as a first screening is usually advisable to help you start with the proofreading process.

Avoid to proofread for all types of mistakes in one go but do each of them separately such as for grammar, spaces, contractions, apostrophes and spellings. List down the errors which are most common made by you or your writer and check for them while reading it again. Take note of the changes made in order to avoid doing the same ones next time.

Have another person proofread also the message since they could detect mistakes you did not. This is particularly true when proofreading the work you made yourself. That is due to your familiarity with your own writing style.




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