An online marketing company will be able to draw your attention to many social networking platforms, but SoundCloud is among the most unique. While it incorporates networking elements, it's also worth noting that its focus on audio, music, and podcasts included, makes it stand out from the rest. Are you curious about using SoundCloud to boost awareness for your brand? Here are some do's & don'ts that will help you.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T add content without visuals. If you'd like your content to be listened to and shared, you can't post it as is. You must be able to include pictures, which you can do for various pieces of content. For instance, if you're an independent artist and would like to share a track on your upcoming album, include art of said album to make it stand out. This will help you obtain even more attention on SoundCloud.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T overlook the benefits of SoundCloud Pro. This is the premium membership option that requires either a monthly or yearly fee. For what you pay, you can gain access to analytics, which will help you when it comes to posting future content. You will also be able to update or edit previous content without losing the likes and comments you've obtained up to that point. For those that heavily use SoundCloud, this membership should be considered.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T add content without visuals. If you'd like your content to be listened to and shared, you can't post it as is. You must be able to include pictures, which you can do for various pieces of content. For instance, if you're an independent artist and would like to share a track on your upcoming album, include art of said album to make it stand out. This will help you obtain even more attention on SoundCloud.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T overlook the benefits of SoundCloud Pro. This is the premium membership option that requires either a monthly or yearly fee. For what you pay, you can gain access to analytics, which will help you when it comes to posting future content. You will also be able to update or edit previous content without losing the likes and comments you've obtained up to that point. For those that heavily use SoundCloud, this membership should be considered.
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